If you’re not using video as part of your SEO strategy, you’re leaving serious visibility (and revenue) on the table.

As search engines evolve, so do the rules of engagement. Today, video isn’t just content—it’s a ranking tool. When done right, it can increase time on site, improve conversion rates, and get your brand on the first page of Google.

At Enright Digital, we work with brands and businesses to craft impactful videos that aren’t just beautiful—they’re built for performance. What sets us apart is our focus on Strategy in Every Frame, and nowhere is that more powerful than in the intersection of video and SEO.

Let’s break down the secrets behind video SEO and how you can use them to boost your online presence.

1. Video Increases Dwell Time—And Google Loves That

One of the biggest signals search engines use to evaluate a page’s value is how long people stay on it.

Well-crafted video increases dwell time dramatically. Instead of clicking away, users are more likely to watch a 30- to 90-second video that quickly answers their question, tells a compelling brand story, or demos a product.

That increased engagement tells search engines: “This page is useful. Rank it higher.”

Pro tip: Place videos near the top of the page and ensure they load quickly for maximum SEO benefit.

2. Videos Get Indexed—If You Do It Right

Uploading a video to YouTube and embedding it on your site is good—but not great. To unlock full SEO power, your video needs to be optimized for indexing.

Here’s how:

  • Use keyword-rich titles and descriptions on platforms like YouTube and Vimeo.
  • Add closed captions (which are crawled by search engines).
  • Include video schema markup on your website to help Google understand the content.
  • Use transcripts under the video to provide additional searchable content.

At Enright Digital, we optimize your video from the script to the metadata, ensuring it’s not just seen, but found.

3. YouTube Is the Second Largest Search Engine

With over 2 billion monthly logged-in users, YouTube isn’t just a video platform—it’s a search engine in its own right.

Posting your videos there opens up an entirely new discovery path. And if your videos are properly tagged, titled, and described, they’ll show up not just on YouTube, but also in Google video results.

Bonus: Google often pulls YouTube videos into rich snippets (those video boxes you see at the top of search results). That’s premium digital real estate for your brand.

4. Video Improves Conversion Rates on SEO Landing Pages

Your SEO strategy brings users to your website—video keeps them there and moves them toward action.

Landing pages with video convert at a significantly higher rate than those without. Whether you’re showcasing a product, sharing a testimonial, or walking users through a service, video adds clarity, credibility, and connection.

At Enright Digital, we don’t just make videos—we make videos that move people. That’s a huge win for both user experience and search ranking.

5. Video Drives Backlinks

The more engaging your content, the more likely others are to link to it. And backlinks are still one of the most important SEO signals.

An informative, well-produced video embedded in a blog post or on a resource page gives other websites something valuable to reference and share. This naturally leads to increased authority and visibility in the eyes of search engines.

Want to build organic backlinks? Start with strategic, share-worthy video content.

6. Mobile Optimization Is a Must

Over 60% of video views happen on mobile. And since mobile-first indexing is now Google’s standard, ensuring your videos look great and load fast on mobile is crucial.

At Enright Digital, every video we produce is designed with mobile experience in mind, including:

  • Proper aspect ratios for vertical platforms (Reels, TikTok, Shorts)
  • Readable on-screen text
  • Compressed file sizes without sacrificing quality

Search engines reward mobile-friendly content—and your users will too.

7. Video Builds Trust, Which Boosts Engagement Metrics

Search engines are always trying to determine if your content is credible and useful.

Video does what text and images can’t—it shows your team, your process, your results. This transparency builds trust, which leads to longer visits, lower bounce rates, and higher engagement metrics across the board—all of which feed directly into your SEO rankings.

In other words: the more your video helps people, the more search engines help you.

How We Can Help

At Enright Digital, we combine creative storytelling with strategic execution to deliver video content that ranks, resonates, and converts.

We don’t just hit record—we build a comprehensive video strategy designed to fuel your SEO, amplify your visibility, and bring your brand to life in the places that matter most.

Here’s how we support your SEO goals through video:

  • Keyword-optimized scripts and content
  • Strategic video placement on your site
  • YouTube and social media channel setup and optimization
  • Schema markup and video transcription support
  • Custom thumbnails and metadata writing
  • Mobile-first formatting and performance optimization

In a world where everyone’s chasing clicks, we help you build real, lasting connections with your audience—strategically, visually, and authentically.

Let’s create videos that work just as hard as you do.
 Connect with Enright Digital today.