In today’s content-saturated world, it’s not enough to simply “have video.” The brands seeing real results—the ones turning content into leads, engagement, and revenue—are the ones who think strategically.

At Enright Digital, our approach is built on one core belief: there should be Strategy in Every Frame. We don’t just produce visually stunning content—we create videos that are designed to move your business forward.

The proof? Our San Diego clients. From service-based businesses to tech startups and local retailers, we’ve helped brands across industries maximize their return on investment through smart, intentional video strategy.

We’re sharing real success stories to show you exactly what’s possible when strategy meets execution.

1. Local Retailer Boosts In-Store Traffic and Online Sales

Client: A lifestyle boutique in North Park
Goal: Increase brand visibility and foot traffic leading up to the holiday season
Strategy: Storytelling + multi-platform rollout

We created a high-energy brand video that combined lifestyle visuals, customer reactions, and product highlights. But the real ROI came from how we used it:

  • Edited vertical cuts for Instagram Reels and TikTok
  • Created 6-second teaser ads for Meta Ads
  • Embedded the full version on the homepage and in email campaigns

Results:

  • 37% increase in website traffic over 30 days
  • In-store foot traffic grew by 22%
  • Social video engagement up 60%

By designing one video campaign to work across multiple channels, the client turned a single investment into weeks of momentum.

2. B2B Tech Startup Doubles Demo Sign-Ups with Product Explainer

Client: A SaaS startup based in Downtown San Diego
Goal: Increase demo requests for a newly launched software tool
Strategy: Educational explainer video with CTA-driven ending

We developed a concise, benefits-focused script tailored to pain points their prospects were already searching for. We also helped them:

  • Optimize the video for YouTube SEO
  • Embed the video on key landing pages
  • Run a targeted LinkedIn video campaign

Results:

  • 2X increase in demo sign-ups in the first 45 days
  • Average view duration over 70%
  • 38% lower cost-per-lead in paid campaigns

This is a classic case of strategic messaging meeting high-quality visuals—and the ROI followed naturally.

3. Healthcare Provider Builds Trust with Emotional Storytelling

Client: Family wellness clinic in La Jolla
Goal: Humanize the brand and connect with patients emotionally
Strategy: Patient story series and staff spotlight videos

Rather than focusing solely on services, we told real human stories. One featured a patient journey from diagnosis to recovery, filmed in a documentary style. We also produced short, personalized “Meet the Team” videos to give the brand a friendly face.

Results:

  • 48% increase in website time-on-page
  • Significant rise in new patient inquiries mentioning the video
  • Instagram Reels saw 3x average reach compared to previous posts

People connect with people. Our strategy was to build trust before asking for a transaction—and it worked.

4. Real Estate Team Closes More Listings with Property Videos

Client: Boutique real estate agency in Mission Hills
Goal: Stand out in a crowded market and help listings sell faster
Strategy: Cinematic listing videos + community-driven content

Instead of basic walk-throughs, we created cinematic stories around each property—highlighting lifestyle, neighborhood, and even sunrise/sunset sequences. Paired with targeted Facebook Ads and email outreach, the content helped listings get attention fast.

Results:

  • One property sold above asking within 4 days
  • Another received 3 offers before the first open house
  • Agent doubled listing requests from sellers after sharing the videos

It wasn’t just about selling homes—it was about selling a lifestyle. The strategy added perceived value, and that translated into real numbers.

5. Professional Services Firm Uses Video to Attract Talent

Client: Accounting and advisory firm in Sorrento Valley
Goal: Recruit qualified applicants for multiple open roles
Strategy: Employer brand video + team culture content

We worked with their team to showcase workplace culture, growth opportunities, and testimonials from current employees. The content was shared on LinkedIn, Glassdoor, and embedded on job postings.

Results:

  • Applications increased by 50% over two months
  • Video had a 90% completion rate on LinkedIn
  • Reduced time-to-hire for key roles by 35%

This showed the power of strategic internal branding, and how video can help companies win in more ways than just sales.

How we can help

At Enright Digital, we believe every video should serve a purpose—and every purpose should support your business growth.

Whether you need to:

  • Convert leads into customers
  • Build brand recognition in your community
  • Recruit top-tier talent
  • Increase online engagement
  • Educate your market
    …we’re here to help you do it with video that’s crafted with intention.

We combine creative storytelling with strategic planning to deliver:

  • Full-service video production
  • Platform-optimized content for web, social, and email
  • Messaging and scripting aligned with your goals
  • Data-informed decisions that guide performance
  • Multi-purpose content that stretches your budget further

Let’s build something that looks great, feels on-brand, and actually gets results.
 Partner with Enright Digital—where there’s Strategy in Every Frame.